Ryan Blair’s “Nothing To Lose, Everything To Gain” Book Campaign & Tour

Ryan Blair, serial entrepreneur and former CEO of ViSalus Sciences, sought our social media marketing, branding & web design/development services in 2011 for his upcoming book launch and tour from his location in Los Angeles, CA.

Our CEO managed to turnaround his social media presence from a total reach of 21,000 across Twitter, Facebook & YouTube in July 2011, to well over 358,000 around the time of the book launch in August 2011, while also establishing a verified presence on Instagram. Our ability to reach his target market online, get other celebrities involved with the book campaign as well as securing TV placement interviews (such as FOX News' "Fox & Friends") allowed the book to become a #1 New York Times Best Seller by September 2011.

Following the success of the book launch and branding outreach, Blair decided to go on a nationwide book tour. While on tour, we were able to reach a mass amount of individuals who were interested in him and his company ViSalus. The tour was also a success, allowing his supporters to get autographed books and photos with the entrepreneur and newly acclaimed #1 NYT Best Selling Author.

Blair has personally accredited the success of this book campaign to our CEO as well as other members of his "Nothing To Lose" team, including his personal assistant. As a result, more than 17 written and audiobook versions of the book have been published in several languages worldwide (pictured above). Furthermore, well over 300k copies of the book has been sold as of 2018. The proceeds from the book have went on to benefit both Blair's "Ryan Blair Foundation" and Percy "Master P" Miller's "Urban Born Foundation" for underprivileged youth. The "Nothing To Lose: The Documentary" was later released documenting his life journey and this book launch.